Fundamentals of Email Marketing - Module 1 

Advantages of Email Marketing

  • Low cost per contact
  • Higher RoI compared to other Marketing Channels
  • Quick Setup & Sending
  • Easily Scalable
  • Personalise the Messaging
  • Real-time tracking & reporting
  • Test campaigns to optimise
  • Automation of campaigns 

Goals of Email Marketing

  • Brand building
  • Acquire new customers
  • Increase brand awareness
  • Sales promotions
  • Promote sales offer
  • Generate leads